The leading United Arab Emirates (UAE) airline, Emirates Airline, is ready to dive into the space of digital assets taking advantage of cryptocurrencies, NFTs and metavers.
Entry is part of its strategy “to connect with customers more quickly and flexibly,” the report says.
Adopts Bitcoin, NFT and Metaverse
Emirates will begin its foray into the cryptocurrency industry by soon introducing Bitcoin as a payment method. The company will also add NFT collectibles to its trade website. As such, the Dubai-based aircraft has indicated that it will incorporate new employees for Metaverse and NFT.
Adel Ahmed Al-Redha, chief operating officer, said the movement’s main goal was to create applications to track customers’ different needs. He also explained that the airline will use blockchain technology to track aircraft turnover.
“With metavers you can transform all your processes, whether in operation, in training, on sale on the web or in full experience, into an application similar to metavers, but above all by making it interactive. . ”
Adopt advanced technology
The development comes a month after Emirates unveiled plans to launch NFT and metavers experiences for its customers and employees. Adopting the digital asset space is in line with the UAE’s vision for the digital economy, the company explained earlier.
With that in mind, Sheikh Ahmed bin Saeed Al Maktoum, President and CEO of Emirates Airline and Group, also said that the company has adopted cutting-edge technologies to accelerate its business processes, improve customer supply. and improve employee skills and experiences. . Added,
“We are excited about the opportunities of the digital space of the future and are committed to significant investment in financial and resource terms, to develop products and services using advanced technologies that will drive revenue, brand experience and business efficiency.” .
The airline also said it will continue to work with industry partners to strengthen its Web3 strategy while recruiting new talent for its upcoming initiatives.
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