Today, the metaverse is ubiquitous, and it seems no brand wants to miss out on this burgeoning new sector. France cannot be outdone as more and more local brands have decided to team up with industry players to create their own virtual world. Below is a little tour of these Made In France metaverses.
- The sandbox
- French companies based on The Sandbox metaverse
- croup crossing
- casino group
- Ax insurance
- Havas group
- France television
- Luxury Brands and the Metaverse
- Towards a massive launch of the metaverse in France?
The Sandbox is THE French Metaverse company and already going strong with great international recognition. This company sells virtual lots to its customers and allows them to create their own virtual territory from those lots.
More and more international companies are currently trying to acquire one or more plots of land within The Sandbox, and a growing number of French companies are also joining the movement.
Meta’s investment in the company was also a defining moment for The Sandbox, catapulting a company that had previously “only” sold virtual products into the burgeoning world of the Metaverse.
- If you would like to see our price predictions for The Sandbox asset, follow this link.
In fact, for many brands, the Metaverse is one new way of promoting their products, in the form of a virtual advertising showcase that offers its existing consumers and potential customers new ways of interacting. For this reason, numerous international and national brands do not hesitate to invest large sums in this field.
That Main Benefits Brands see in this adoption are:
- Knowing how to innovate and not let the competition overtake you
- A new form of advertising window
- Offer alternative products to stand out from the crowd
- Income diversification by entering a promising new sector
French companies based on The Sandbox metaverse
More than 200 brands are already on The Sandboxbut here we focus on the French brands represented there.
1) Carrefour Group
Carrefour Group is one of the first French consumer companies to try blockchain technology.
It is not surprising, then, that the company then embraced virtual world technology and in early 2022 purchased virtual lot 33,247, equivalent to 9 hectares – or 30 “standard” supermarkets – within The Sandbox.
Justified NFBEE supermarketthe “first supermarket in the metaverse” began with a NFT project with an ecological vocation The focus is on bee protection.
Proceeds from the sale of these NFBEEs will be donated to the Fondation de France’s Beefound bee protection fund.
Beyond this charitable mission, of course, Carrefour’s overall approach within the Metaverse is to offer something to its consumers the ability to race in the virtual world, to then receive their products in the real world.
It remains to be seen how this virtual trading room will develop in the future.
2) Casino Group
In 2021, another well-known consumer goods company in France and abroad, Casino Group, has joined The Sandbox’s metaverse a decentralized game available to Club Leader Price customers – although Monoprix should soon rejoin the metaverse.
According to the company’s website, this new offering aims to offer its consumers a new “hybrid” experience between entertainment and commerce.
This game, based Themed around adventure and food and developed in partnership with BEM Builders, allows its participants to earn Club Leader Price vouchers and discounts. For the time being, it still serves as a “laboratory”; its users are the testers.
3) AXA Insurance
In February 2022, the insurance group AXA France announced for its part to have joined the metaverse of The Sandbox, making him the “leading French insurer in the Metaverse“.
Again, the exact project is still being developed by AXA within the virtual world, but it would be a matter of what it can offer its customers a “meeting room” and to explore the possibilities this new technology can offer.
Thus, through this purchase, AXA seems to have tried to trade with the idea of following the burgeoning momentum of a new sector before even developing a specific program there, which could attest a strong belief in the promising potential of the metaversehowever.
In a likely less-surprising turn of events for a gaming company, Ubisoft also bought its property on The Sandbox in early 2022.
In his case, Ubisoft bought this virtual virtual land with the specific purpose to launch its popular Rabbids game series.
However, the company also plans to bring other of its game series into The Sanbox’s metaverse, including Assassin’s Creed.
5) Havas group
The Havas Group had already shown its interest in new technologies and the virtual world with its initial involvement in 2008 Second Life gamewhich is considered by many to be the progenitor of the Metaverse.
Havas has now anchored the project on The Sandbox METAVERSE OF HAVAScreated by three agencies of the group.
The group has thus created one of the most developed metaverses to date in the form of a veritable virtual village called “69. Havas village‘, where it will be possible to attend concerts, product launches and a variety of other virtual events.
The Franco-German TV channel has also expressed its desire to embrace new technology and the metaverse, this time through a Concert by the French artist Timothée Joly.
This time instead of The Sandbox and its virtual playgrounds, Arte has entered into a partnership with Horizon Word to shape this new musical experience, which also allowed him to test the potential of the metaverse.
We now have to see what other initiatives the chain will take within the virtual world and Web3.
The company secured entry into the virtual world the VRChat platformwhich has been accessible since February 2022 and offers its virtual experience via a PC and a virtual reality headset.
For now, France Télévision’s Metaverse project mainly focuses on sportswith the possibility of attending or attending sporting events in the virtual world Level 2.
The concept also extends to event presenters experimenting with virtual avatars.
Luxury Brands and the Metaverse
Last but not least, Luxury brands and fashion designers have distinguished themselves since 2021 with the increasing acceptance of NFTs and the Metaverse.
So are brands such as Louis Vutton, Yves Saint-Laurent or even Estée Lauder with its beauty products combining digital NFTs and physical goods, everyone rushed to invest in Web3 and its various branches.
There are several reasons for this particular enthusiasm from the luxury goods industry, including:
- The metaverse can be a form of experimental laboratory in relation to products, to test certain trends and measure the pulse of virtual demand or to be able to differentiate one or more products in particular. This allows concept ideas to be shared first-hand with customers and their commitment and enthusiasm tested before deciding whether or not to launch a product in the real world.
- The virtual and innovative Metaverse experience can enable customers deal with brands more personallyoften in a playful way, which has the potential to increase their loyalty, appreciation, and relationship with the said brand.
- The virtually endless potential of the technology-enabled metaverse has more to offer creators, designers, and artists great creative freedom.
- The opportunity to do virtual shoppingwhich has advantages in terms of time, transport and logistics.
- With the adoption of tomorrow’s technologies, luxury brands that are sometimes more than a century old can do so stay relevant and reach a younger audiencewho may not have learned about their products through ‘traditional’ marketing approaches.
Towards a massive launch of the metaverse in France?
Although the NFT industry experienced its big boom in 2021, the adoption of the metaverse by mainstream brands really took off in the early months of 2022.
In France and abroad, the multitude of prestigious brands rushing to invest in this sector is a clear example of its growth potential and the conviction of the major marketing, financial and advertising players of its capabilities.
However, only time will tell if the Metaverse will deliver on its promise in terms of consumer and general public acceptance.
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