Monster Energy files trademark rights for Metaverse and NFTs

Monster may be joining the Metaverse soon

According to the records of the United States Patent and Trademark Office (USPTO), the famous Monster brand of energy drinks may soon join the Metaverse.

In fact, on February 23rd, the company filed 4 different requests with the office, affecting all of them Virtual goods and non-fungible tokens (NFTs).

The term “downloadable” is mentioned again and again in the first request, especially for clothing, food, drinks, but also for various accessories and musical instruments that Let’s imagine a breach in the Metaverse. We also note that the word “blockchain” occurs five times and that the term “non-fungible token” occurs multiple times.

The second and third motions relate to “online retail stores offering virtual goods” and the “establishment of an online marketplace for buyers and sellers of works of art,” suggesting this a likely market for NFTs.

Finally, the fourth and final question relates a digital wallet to “create, store, send, receive and exchange digital assets based on blockchain technology”.

Let us state upfront that at the time of writing this application has received only preliminary approval and requires thorough analysis by the American organization. According to the latest information The average processing time for such a request is about 7 monthswhich is probably why there is no official announcement from the brand yet.

👉 What is a non-fungible token (NFT)?

The Metaverse is becoming more and more attractive

NFTs and the Metaverse might interest more people than the cryptocurrencies themselves. According to analytics tool Google Trends, the term “NFT” has attracted increasing interest from internet users throughout 2021, while the term “crypto” has tended to decline.

Evolution of Google searches for the terms “NFT” and “Crypto” for over 12 months. -Source: Google Trends

The reason for this is quite simple: the big international brands have started to appropriate NFTs, like Adidas and Nike. Then celebrities like Steve Aoki, Post Malone and Snoop Dogg followed. thereby enabling the general public to appropriate these virtual objects without necessarily having to accumulate all the knowledge of the blockchain world.

The success is so great that recently the American payment company Mastercard has announced that it will expand its offering on cryptocurrencies and NFTs to bridge the gap between retailers and these new technologies.

But lately, it’s the metaverses that are the focus of attention. The trend started with personalities and companies previously appropriating land in the virtual world of The Sandbox that even the largest international corporations get involvedlike Axa, JP Morgan, the haute couture house Gucci or more recently the juggernaut of the fast food chain McDonald’s.

Since it’s not exactly easy to navigate with all these innovations, we recently wrote a guide to the 4 most promising metaverses for 2022, so don’t hesitate to take a look. .

👉 To go further: Manchester City’s Etihad Stadium arrives in the Metaverse

Source: USPTO

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About the author : Maximilian Prue

Passionate about the world of decentralized finance and the innovations that Web 3.0 brings, I write articles for Cryptoast to make the blockchain more accessible to everyone. Convinced that cryptocurrencies will change the future very soon.
All articles by Maximilien Prué.

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