National Golf Week: The golf economy is doing well

Despite the rather cool weather for it National Golf Week, we could feel an unmistakable human warmth in the tent of the exhibitors. The smiles on the faces of the various players in French golf says a lot, the golf business is doing pretty well whether it’s for equipment manufacturers, golf travel agencies or just for the enthusiast. So up to tonight and for three days, they were all happy to find the show’s effervescence on the mythical National Gulf.

Even if the number of licensees does not say everything about the good economic condition of the golf industry, it remains an excellent trend indicator for the industry. With 436,846 practitioners in 2021, ffgolf broke a record set in 2012. A record that coincides with an increase in new licensees and a return of old licensees.

47.009The ffgolf welcomed 47,009 new licensees for 2021, including 30% women, while their share of the total number of licensees is 27%.

The context of Covid-19 certainly has something to do with it. The desire to find the outdoors and engage in a friendly sport with human contact seem to be the practitioners’ primary motivations. And you need equipment to practice. Antoine HourdinPING sales manager, sees this positive effect in his sales: ” We just sold more racquets. This is how customers reacted to this desire to play golf. We also had delivery issues at the end of 2021 as demand was strong. Health-wise we suffered in 2020, but business-wise the Covid-19 crisis ultimately benefited us because people wanted free time, fun and fun and that affected our sales. There are new golfers who wanted to gear up, but also old ones who wanted to update their gear. »

Our figures are correct and it is good to see this after two difficult years.

Anouchka GuinandCommunications and Marketing Director at Resonance Golf Collection.

The future brightens

The numbers are good and two years ago all golf pros were scared. Fortunately, the sector has recovered and this “Covid-friendly” activity, as the English say, takes on new colors: “ In the second half of 2020 golf got off to a good start and in 2021 we continued our momentum.Explain Lionel CaronPresident of Srixon Sport Europe. The major markets are growing at double-digit rates. We also have the opportunity this year to meet at this beautiful showcase of French golf, the Golf National, for this national week of golf and honestly, when we discuss with our staff, our customers, I’m optimistic that that’s coming will. »

The huge installation space of the National Golf Week was indeed the main attraction of the event, but satisfaction was also present on the part of the travel professionals. At Resonance Golf Collection, formerly Open Golf Club, deprivation during the health crisis has given golf travel enthusiasts ideas, we’re told Anouchka GuinandCommunications and Marketing Director: “ There really is a drive for all outdoor activities. We really see a desire to reconnect with nature and for us it is beneficial. The game of golf, which we offer here as a nature and social experience, attracts more and more people. Whether it’s near or far, golfers want to get away and enjoy the journey of playing golf. It’s good to live this after two difficult years and our numbers are good, especially in the creations of new golfers through our Discovery Days. »

So golf seems to be riding a long and beautiful wave. Listening to industry professionals, the future looks bright and this National Golf Week perfectly reflects the apparent progress of our practice.

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